Task 13: Evaluation Question 3

Question 3:

What have you learned from your audience feedback?

After i had carried out lots of research into existing products, i had to create and then present a PowerPoint presentation to the rest of my class explaining to them what i had chosen to do - music video, which artist and track i had selected - Phoebe Ryan - Mine and also the concept of my music video - narrative and performance. Following this, the class then asked me any questions that they had about my project. Some of the questions that were asked are as follows;

1. How did you discover the artist Phoebe Ryan?
2. Why did you decide to do a music video with both narrative and performance concepts?
3. Why did you chose that specific genre of music?
4. What will be the storyline for your narrative?
5. Where will the performance shots/footage be taken?  

My answers to these questions are as follows;

1. I discovered the artist American singer/songwriter Phoebe Ryan whilst i was carrying out my artist research as she originally did a cover of R.Kelly's - Ignition in a mash-up with Miguel's - Do You Like Drugs? which i really enjoyed listening to as it gives both of the songs some modernization. Due to the fact that both Victoria and i enjoy listening to artists such as Ed Sheeran, Jess Glynne and Sam Smith, we decided that Phoebe Ryan's single - Mine would be the perfect choice for our music video.  
2. Victoria and i chose to make our music video both narrative and performance based as we love the idea of a storyline with the artist acting but also by having the artist performing the song in the video also, it makes the video personalized to them and therefore, is more likely to attract an audience who enjoys listening to that particular artist. Some videos that we  mainly researched included the both narrative and performance based video for Lay Me Down by Sam Smith, the performance video Real Love by Jess Glynne ft. Clean Bandit and the both narrative and performance based video Skinny Love by Birdy; in the end leading us to choosing narrative and performance.
3. We chose the specific genre of music as it is what we both listen to the most amongst other genres. In addition to this, it is also the type of genre that is always in the charts in not just the UK but around the world too so therefore, it would attract much attention and sell loads of copies leading to a profit being made. Furthermore, this genre of music is also perfectly fitted to our target audience of young adults/teenagers aged 15-25 years old.
4. The storyline for our narrative follows the love story of a young couple. In the beginning of the video they have a disputed between them just like every couple does and then it is noticeable from the protagonist's expressions and body language that they both miss each other as they are completely infatuated with each other and then at the end of the song in the last build up of the chorus, Mark (the male protagonist of the relationship) is seen running to Faye (the female protagonist of the relationship), in a mid-pan shot,  to make up with her. In the end, the audience will see them after they have made up and it finishes with a happy ending. The target audience that we have selected for our music video will be able to relate to the video in some way and they will be intrigued to watch it right from the very start.
5. The performance shots and footage will be filmed in the Landau recording studio and also on set in some of the other scenes such as the park scene where Faye is walking towards the camera and also the scene at the start when she has just left Mark's house after their argument.
   

When  I had finished the first draft of my music video in the early stages, it was exported off of the Apple Mac and it was imported onto YouTube. In the lesson that followed, the whole class sat round the front table and they all watched my music video. A questionnaire was created that they could fill out during the second time of watching the video as the first time was to purely just sit and watch the video. The feedback that was given from my peers was very useful when it came to me being able to make improvements to my music video. The common improvements were that i needed to re-film the bench scene with both Faye and Mark there on the same day due to the fact that it had been filmed on two different days and that made it impossible to fit when it came to the editing.

In addition to this, the video also appeared to be very blurry to begin with so i had to go back to the video and edit it to sharper and therefore, clear up the picture so that it was easier for the students to watch and to see what was happening in the video. Furthermore, they advised me to change a couple of the shots as they were similar in having Faye walking in front or towards the camera so to improve this, i filmed a few more scenes in the studio at Landau with Faye singing the song in front of the microphone. I added a range of shots for this including a close up and then a zoom showing Faye's lips singing the song and therefore personalizing the video even more to her as she was acting as the artist for it.

Moreover, after much research and consideration, i produced my first drafts of my print products - CD cover, digipak and magazine advertisement. The same process was repeated and the students sat round the table at the front of the class and were handed a copy of my print products to look at them and give me improvements to do if they found any. From their feedback, it became apparent that my CD cover looked very similar to Adele's 21 album cover (whom i had looked at during my research) and also, there was lots of 'dead space' on the front cover of the CD. Following this, i went back onto Photoshop and i carried on creating different edits for my print products in order to get them to a high standard and make them unique to my music video. To eliminate the high amount of dead space that there was on the CD's front cover, i filled some of it with adding the artist's name and also the title of the song was changed into a larger size to take up some of the room. The picture that is on the front cover of the CD is a mid/long shot of Faye when she is walking towards the camera in the music video. I used this shot as it shows a full shot of Faye so it would stand out to people who would buy the CD, the artist is distinguishable from the front cover straight away when you see it and also they would recognize her as it is a shot from the video itself. Afterwards, the same process happened for a final time and this time, they helped me decide on my final pieces.