In what ways does your media product use, develop or challenge forms and conventions of real media products?
Adele - Hello - 21 (CD cover)
Birdy - Skinny Love - Style of music
Jess Glynne - Take Me Home - Performance
Phoebe Ryan - Mine
James Bay - performance - Let It Go
- Bastille
- Ed Sheeran
- Birdy
- Jess Glynne
- Phoebe Ryan
- Lady Gaga - Paparazzi & Bad Romance (How the narrative of the video can be viewed in two different ways)
- Bad Romance - Prostitution/Women being seen as property
- Paparazzi - How fame & money can change people. The guy is with her just for her money, there are no feelings there.
- Johnny Cash - Hurt (Style of music)
- Shania Twain - Man! I Feel Like A Woman (Music video & lyrics)
- Madonna - Like A Prayer
I had to then decide on what category i wanted my music video to fall into, whether i wanted it to be Narrative, Performance or Abstract based or more than one. I chose to have it both narrative and performance based like in Sam Smith's video for Lay Me Down (shown below) Where you see him performing the song but he is also acting as the main character at a funeral in the narrative.
Narrative:
In my music video i decided to have a narrative which follows the love story of a young teenage couple. Due to the fact that my target audience is young teenagers and young adults aged 15-25, the majority of them might be able to relate to the narrative of the video or enjoy the music genre of it and therefore, would be more likely to want to watch the video. The video shows a close up of Faye's face in the beginning so that the audience can become familiar with the main character. Her eyes are closed in the close up and after a couple of beats with the music, they open. This creates mystery for the audience and will prompt them to watch the rest of the video from feeling intrigued. Throughout the video there are many mid shots of both Faye and Mark to show their body language to the viewer. When they have both fallen out at the start, their body language conveys a weak posture which shows them being upset about what has happened. Then, towards the end of the video, it builds up and they appear to become happier. Finally at the end of the video, they are seen walking towards the camera in a forward tracking shot and they are holding hands showing the audience that they have resolved their issue.
Performance:
For the performance aspect of my music video, i managed to book the recording studio of Landau Forte Academy Tamworth Sixth Form so that i could film Faye miming the song into the microphone using a range of shots such as; close up, zoom and high shot. This is similar to some of Ed Sheeran's videos where he is seen being in a recording studio when he was actually recording the songs.By doing this, it personalizes the song to the artist who is singing it. I will show the audience that even the biggest of starts like Ed Sheeran have to go through the long process of being in the recording studios, they have to put all of the hard work in too and they do not just get everything handed to them on a plate if they are a serious artist.
Similarly, by having the studio as one of the locations for my artist Faye, it makes the video more personalized to her and therefore it will attract a wider range of audiences seeing as the actual artist, Phoebe Ryan, has written and produced her single 'Mine' all by herself.
Script:
For
my media production I did a lot of initial research into existing music
videos to gain an overview of the products in general and to give me
ideas ton what my video should look like.
To
begin with I researched the different types of videos that I could
create and looked at the history behind music videos. This included
research into Metz and applying his theory to the different types of
music videos. After researching the three main genres of music video
(abstract, performance and narrative) and looking into products such as
Gotye's 'somebody that I used to know', Jess Glynne and Clean Bandit's
'Real Love', Ed Sheeran's 'The A Team' and Maroon 5's 'Sugar' and how
each product represented a different type of video I decided to make a
performance and narrative based video. Once I had made my choice I
looked into the main features of these types of videos.
Performance
The
performance aspect of a video can include the protagonist singing in
various locations: either in the studio, on stage (usually at a concert)
or as part of the narrative. I chose to show Faye singing in both the
studio and on location because I thought that it would add variety to
the video and make it more interesting. When I had looked at previous
students work I liked that they used the studio because it made the
video look more realistic. In addition to this, the singing as part of
the narrative allowed me to emphasize how the narrative fitted the
lyrics of the song. Many of the other performance based videos I looked
into included musical instruments being used when the protagonist was
singing (Real Love). I challenged this because I did not think my video
would need this aspect added into it as it could be seen as a
distraction. Also, the only instrument I would have considered using
would be a piano but because I was using an up beat song I didn't think
that it would fit.
Narrative
In
most videos the narrative links in with the lyrics as seen in 'The A
Team' by Ed Sheeran. Because of this I analyzed the lyrics of 'Mine'
before I had decided upon a set narrative. In addition to this, I
realized that most narratives are much like a film, there is generally a
problem or issue that is resolved. For example in 'The A Team' the
issue relates to drugs, in 'Hello' by Adele it is about a break up. I
decided that I would conform to this by making my narrative about a
couple arguing and making up. I did however, challenge the conventions
of narrative in other ways as I didn't focus on just the protagonist as
most videos do- I had two protagonists one of which sang. In videos such
as 'The A Team', 'Let it Go', 'Bad Romance' and 'Hurt' there is only
the one protagonist (usually the singer). The only product that I
researched with a similar narrative to 'Mine' was 'Paparazzi' by Lady
Gaga which similarly focused on two main protagonists. However, my
problem/issue was very different to Gaga's and the overall narrative was
again different.
Shots & Mise- en- scene
My
video also conformed to other media products due to the shots I used.
As you see in the original video for 'Mine' many short clips/shots are
used at the beginning of the video and they are usually cut to the beat.
I did this with my video because I thought it would make it look
authentic. However, when the lyrics started I used a long tracking shot
with Faye looking directly at the camera and singing. From the products I
have researched there are not many shots like this but despite this I
thought it was a useful shot as it allows the viewer to connect with the
protagonist from the start.
I
didn't use any specialist make up or costumes for the video like most
other products do (mainly Lady Gaga) because I didn't feel that there
was any need. Faye and Mark both wore their own clothes but I did ask
them to wear the same clothes if we were shooting on different days
for continuity. I thought that the protagonist in 'The A team' wore
clothes similar to what I wanted in my video, they looked natural and
fit the narrative.
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