For my A2 media production, the most important aspect is my target audience and ensuring that it is suitable for a specific age range. By researching Phoebe Ryan's video for 'Mine' i discovered that the genre of the song is pop, this is the same as the other videos that I have looked at. The other videos that i have researched that mine is going to be similar to such is Ed Sheeran - The A Team and Birdy - Skinny Love and my target audience will be the same as the one for 'A Team' around the ages 15-20, however i have came up with a more specific target audience. My ideal target audience would be as follows:
Name: Sophie
Age: 17
Car: New Ford KA
Phone: iphone
Shops: River Island, New Look, JD & Outfit
Artists: Ed Sheeran, Birdy & Sam Smith
Enjoys: Spending time with family & friends
Magazine: OK! & New magazine
TV shows: Celebrity Juice, X-factor, Big Brother
Social media: Twitter, Instagram, Snapchat
I think that the majority of my audience is going to be passive as they are most likely to be ones to use social media. When they are on Twitter, for example, there will be pop ups or things that are trending world wide. If my music video appeared on one of these then they would be more likely to click on it and watch it due to them being intrigued.
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