Performance: Sam Smith - Lay Me Down & Jess Glynne ft. Clean Bandit - Real Love
This type of music video is where it is mainly about the artists performance rather than narrative or abstract. These are usually set in a studio, from one of their concerts or a specific scene relevant to the song and its lyrics.
As you can see from the Sam Smith - Lay Me Down video, even though this has narrative concepts to it, it is mainly him performing the song in a church and the main focus is on him. There are mainly mid and close up shots in this video to emphasize the emotion that the artist is putting into the song, by doing this it will automatically intrigue the reader even more. Furthermore, they might be able to relate to the story line that is shown and they will become more emotionally attached to the song.
Also, from the Jess Glynne ft. Clean Bandit - Real Love video you can see that it is also mainly performance but shows you some clips from scenarios which fit the song and its genre. In this video, Jess Glynne and Clean Bandit are the main focus and it is mainly filmed in the music studio and also on stage at some of their concerts where this song has been performed.
Narrative: Lady gaga ft. Beyonce - Telephone & Ella Eyre - Comeback
A narrative video is where it is based on a story line pretty much all the way through however the artists could be performing the song also.
For example in the video for Lady Gaga ft. Beyonce - Telephone, there is a story running throughout it and even though it doesn't really relate to the lyrics, it still works to engage the viewer. The story line that is running throughout is of both of the female criminals getting revenge on a lot of people mainly to prove a point and not for a specific purpose. Even though Beyonce doesn't sing that much in the song and is only featuring in it, it helps to get a wider range of audiences to watch it with it having two of the biggest international singers in the video rather than just having one.
In Ella Eyre's video for 'Comeback' she is performing the song at the same time as acting in the video. Her acting consists of her boyfriend cheating on her with another girl so she confronts him about it. Then she gets his house keys and goes to trash his house as an act of revenge. This can be relatable to a wide audience because it is a regular occurrence nowadays so they will be more likely to listen to the song and then want to watch the video. The video matches the lyrics completely and it all fits together.
Abstract: Ella Eyre - Gravity & Calvin Harris ft. HAIM - Pray To God
An abstract video is where the concept of the video has no relation to the lyrics or the song. It can be completely different from what the artist/artists are singing about.
In the video for Ella Eyre's Gravity the video is of Ella and a man - possibly her partner - in a car chase with two police cars throughout. This does not relate to the lyrics at all but in doing so, will grab the audience's attention and intrigue them to watch the rest of the video and to discover why the two are involved in a police car chase in the first place.
In Calvin Harris' video Pray to God featuring HAIM, sees three females all dressed in black with a changing back drop behind them. The back drop first starts off as being of a red/orange/brown coloured sunset sky and then it changes to a mountain range. In this scene, there are animals in the video that you would typically associate with a snowy landscape such as a wolf and an arctic white rabbit. Following this, there is another back drop that is set in the middle of a forest again with an animal that would be stereotypically associated with a forest - a bear and then there is a hawk and a lion too. The camera shots flick between the artists, HAIM, and the animal which connotes that the artists are similar to the animals that their picture flicks to. At the end of the video, there are flashbacks to the parts in the video so that it reminds the audience of what they have just seen. This has been done so that they are more likely to remember the video and therefore download it or recommend it to someone that they know.
